Original size 1140x1600

Зенит. Дополнительная айдентика

PROTECT STATUS: not protected

ЗЕНИТ

Ссылка на основной проект

https://portfolio.hse.ru/Project/227971#

Описание:

«Зенит» — это современный бренд бытовой химии, который сочетает в себе эффективность и минималистичность. Бренд стремится сделать уборку и стирку не только эффективными, но и эстетичным занятием.

В этом проекте я решила сделать визуал «Зенита» как премиального бренда.

Продукция из изначального проекта

Новая сгенерированная айдентика

big
Original size 3027x1703

порошок для чёрного и белого белья

кондиционер и гель для стирки

мудборды

Варианты пространств

big
Original size 1472x832
Original size 1472x832
Original size 1472x832

Варианты билбордов и плакатов

Примеры промтов:

Create a premium identity for the Zenit household chemicals brand, which specializes in laundry chemicals. The logo should convey a sense of luxury, quality and elegance. Color scheme: dark blue or emerald, silver, white. Style: elegant, using expensive materials in visualization (for example, marble, metal). Offer options for the logo, color palette and grotesque fonts, as well as examples of packaging design.

Create a laconic packaging for a fabric softener with the scent of amber and black pepper from the premium household chemicals brand Zenit. The main colors are emerald, white and silver, but also use black and gray. The bottle should be made of dense transparent matte plastic in the form of an elongated tube.

Create a laconic package of hand soap with the scent of amber and black pepper from the premium household chemicals brand Zenit. The main colors are emerald, white and silver, but also use black and gray. The box should be made of thick textured cardboard in the form of a square.

Create a concise package of laundry gel for the premium brand of household chemicals Zenit. The main colors are emerald, white and silver. The bottle should be made of dense matte plastic in the form of an elongated rectangle

Generate a branded store for the premium household chemicals brand Zenit, specializing in laundry detergents. The logo should contain a stylized image of a star (a reference to the name «Zenith») in combination with an element symbolizing purity (for example, a drop of water or radiance). Color palette: white, emerald, black, gray. Style: modern, minimalistic, dynamic, but at the same time clean and pleasing to the eye. Provide options for the store’s premises

Generate a mudboard for the identity of the premium brand of household chemicals Zenit. The mudboard should reflect cleanliness, freshness, luxury. Color palette: emerald, white, black, gray. Style: modern, minimalistic, dynamic, but at the same time clean and pleasing to the eye. Provide several options

Generate an advertising poster for the premium household chemicals brand «Zenit». The poster should reflect cleanliness, freshness, luxury, and it should also contain a neat, discreet logo and an example of product packaging. Color palette: emerald, white, black, gray. Style: modern, minimalist, dynamic, but at the same time clean and pleasing to the eye. Provide several options

Зенит. Дополнительная айдентика