Использование ИИ в усилении айдентики косметического бренда
БРЕНД и TOV
Sofia Bertrand — это эксклюзивная марка премиальных косметических средств для ухода за кожей. ДНК бренда заключается в уникальных активных компонентах в составе.
Философия марки строится на бережном уходе и сохранении естественной красоты.
Задача айдентики — передать натуральность состава и глубинную связь с природой.
Магазины Sofia Bertrand отражают философию бренда — минимализм, простоту линий, натуральные материалы, естественные цвета, обилие света.
ЗАДАЧИ ПРОЕКТА
Создание фото генераций в нейросетях, отражающих и усиливающих DNA бренда с целью продвижения продукции бренда и повышения узнаваемости.
ЛОГОТИП
Слайд подготовлен в Figma Лого создано в Adobe illustrator
ТИПОГРАФИКА
Слайд подготовлен в Figma
ЦВЕТОВАЯ ПАЛИТРА
Слайд подготовлен в Figma
МОКАПЫ
Пространство магазина
Интерьер магазина (Nano Banana Pro Prompt 1):
Interior architectural photography of a luxury minimalist skincare boutique. Key Realism: The windows in the background are slightly overexposed (blown out), simulating real camera dynamic range limits. Textures: The ceiling features a heavy, rough-sprayed acoustic plaster texture that is uneven and porous, not a repeating pattern. The walls are matte taupe felt or stone. Foreground: A massive brushed stainless steel sink has anisotropic reflections and subtle surface variations (micro-scratches), preventing it from looking like perfect CGI chrome. A large vintage glass chandelier hangs above. Details: Shot on a Phase One IQ4, 24 mm tilt-shift lens, sharp focus, natural color grading «Micro-scratches / Smudges»: Pure, perfect stainless steel doesn’t exist in a public shop. Adding «patina» makes it real. «Uneven/Porous»: AI texture maps are often too repetitive. Asking for «porous» or «uneven» textures breaks the pattern. «Imperfect alignment»: The bottles in the original image are cloned perfectly. Real shelves have slight variations.
Биллборд (Nano Banana Pro Prompt 2):
Architectural photography of a retail window display. The subject is a triptych skincare ad (Hand, Text, Face). Lighting & Texture: The image is shot without a polarizing filter, meaning there is heavy, realistic glare and reflections on the glass window pane that partially obscure the ad. The posters behind the glass have a matte paper finish, reacting to the ambient light. The black window frames have specular highlights. High-resolution texture on the concrete facade. Depth of field is deep, keeping the sidewalk grate in the foreground sharp. Raw, unedited RAW photo style.
Далее на полученное изображение был добавлен крем через Adobe Photoshop. Крем использовался из генерации Nano Banana Pro, детальное описание кода ниже в проекте, (Prompt 6).
Мокапы продукции и дополнительных носителей
Сыворотка (Midjourney Prompt 1):
https://s.mj.run/VlyP_3O4mao A transparent, pink-tinted skincare product with the brand name '205' displayed on its black cap is placed inside an empty pot with soil and flower roots. The background should be white to highlight the unique design of each bottle, emphasizing the natural beauty of the product, LOEWE fashion photography style for VOGUE magazine, --sref https://s.mj.run/-wZx7KqBmhg --ar 4:5 --v 6.1
Лого бренда было добавлено в Adobe Photoshop.
Девушка (Midjourney Prompt 2):
https://s.mj.run/7HC5mDyOZTU a photograph of the model’s eye against an isolated white background, featuring a single eyelash decorated with small flowers. the focus is on her beautiful eyes and delicate facial features. captured in the style of annie leibovitz for vogue magazine.
*В промптах использованы ссылки на изображения с Pinterest для референса.
Девушка (Midjourney Prompt 3):
A model with brown hair and sharp collarbones, wearing minimal makeup and holding a plastic white bottle of cream, made from recycled plastic, featuring an eco-friendly design with minimal labels. this is a product photography, beauty advertising shot with soft lighting against a white background for vogue magazine. in the front view, the shot captures its texture and shape, emphasizing the skincare ritual experience. the image has a soft, high-resolution quality, hyper realistic, in david newton style, cinematic, raw, with a shallow depth of field. --v 7.0 --ar 64:63
Сыворотка (Midjourney Prompt 4):
A cosmetic tube of face serum that has gold color and black lid, standing on a mossy stone with an orchid growing out from the bottom, against a white background, in a minimalistic aesthetic style in the style of Patrick Demarchelier and David Uhl, with plane white background and soft lighting, studio photography, beauty shot, high-resolution photography, --style raw --stylize 300 --v 6.1 --ar 3:4
Лого бренда было добавлено в Adobe Photoshop.
Лабораторная полочка (Midjourney Prompt 5):
https://s.mj.run/xvQWu1TGOXc A minimalist social media post for an online store selling laboratory equipment, featuring an industrial-style science station with test tubes with light-pink liquid inside and beakers on display. The background is a plain white. Atop the table stand three delicate sakura flowers in vases made from copper pipes, This is a product photography image, featuring studio lighting, soft shadows, high resolution, detailed textures, and a professional composition, resulting in an elegant aesthetic, studio medium, photo realistic, Karolina Burlikowska photography style, --sref https://s.mj.run/D_7mMYkw8ws --v 6.1 --ar 4:5
Далее в Adobe Photoshop добавлена продукция бренда (баночка, из Midjourney Prompt 4).
*В промпте использованы ссылки на изображения с Pinterest для референса.
Бумажный пакет (Nano Banana Pro Prompt 3):
A professional studio product shot of a standing vertical paper shopping bag in a soft cream/off-white color. The bag features wide, flat black ribbon handles. Lighting: High-key, soft studio lighting against a seamless white background with a soft shadow cast to the right. Matte paper texture, clean lines, luxury retail aesthetic. The Object: «Paper shopping bag» or «Gift bag.» The Handles: «Black ribbon» or «Flat handles» (distinctive feature). The Color: «Off-white,» «Cream,» or «Ivory» (not stark bright white). The Text Placement: «Bottom center» (crucial for this specific minimalist look).
Косметичка (Nano Banana Pro Prompt 4):
Professional product photography of a brand new canvas cosmetic pouch on a clean white studio background. Small toiletry bag made from pristine natural beige/cream cotton canvas with crisp, clean textile weave texture. Black nylon zipper across the top, freshly manufactured. Trapezoidal shape — wider at top, tapered at bottom. Photorealistic details: Sharp focus showing the natural cotton canvas texture with consistent weave pattern. The fabric is new and clean but has authentic textile properties — subtle variations in the weave, natural cotton matte finish, slight texture depth. Soft studio lighting from upper left creates gentle shadows to the right side and underneath, giving the pouch realistic depth and dimension. The zipper shows clean metal teeth with slight metallic sheen. Canvas has the crisp look of new fabric while maintaining organic cotton characteristics — no artificial perfection, just natural textile reality. The fabric sits naturally with gentle structural form, maybe one or two subtle natural creases where the material naturally folds, but overall pristine condition. Shadow underneath is soft and realistic, anchoring the product. Professional e-commerce style lighting — bright, clean, but with natural light behavior showing material depth and dimensionality. Shot with professional camera: 85 mm lens, f/8 for full product sharpness, color-accurate white balance. The overall aesthetic is 'fresh from the manufacturer' product photography — new and clean, but photographed as a real fabric object with authentic material properties, not a 3D render
Лого бренда было добавлено в Adobe Photoshop.
Шоппер (Nano Banana Pro Prompt 5):
A minimalist product photography shot of a natural off-white canvas tote bag hanging against a textured white plaster wall. The bag is made of organic cotton with visible fabric weave and soft wrinkles. Lighting: Soft, dappled sunlight hits the bag from the left, creating delicate shadows of leaves on the wall behind it. Vibe: Clean, eco-friendly, sustainable beauty merchandise. High-key lighting, soft focus background
Лого бренда было добавлено в Adobe Photoshop.
Крема + брендированные коробочки (Nano Banana Pro Prompt 6):
A flat-lay product photography shot of a minimalist skincare line arranged in three groups against a plain light beige background. Group 1 (Left): A tall beige paper box next to a matching beige aluminum tube. Group 2 (Center): A dark charcoal grey box next to a matching grey tube. Group 3 (Right): A muted slate blue box next to a matching blue tube. Details: All tubes have small black octagonal screw caps. The boxes feature large vertical sans-serif text running up the side. The tubes have small technical text on the body. Matte finish, soft studio lighting, shadowless composition, high-end branding aesthetic
Лого бренда было добавлено в Adobe Photoshop.
Текстильный мешочек для упаковки (Nano Banana Pro Prompt 7):
Minimalist sustainable skincare packaging design. Two raw cotton dust bags with black drawstrings, laid flat on a pristine white surface. The composition is simple and elegant. The aesthetic is organic luxury, emphasizing natural materials and clean branding. Soft diffuse daylight, neutral color palette of cream and black, photorealistic texture. Material: «Natural beige cotton,» «Canvas,» or «Calico» (to get that specific rougher texture). Details: «Black grosgrain ribbon» (specifying the ribbon type helps realism). Composition: «Flat lay» or «Top-down view.» Context: «Dust bags» or «Packaging pouches» (this tells the AI what the object actually is).
Лого бренда было добавлено в Adobe Photoshop.
Шампунь (Nano Banana Pro Prompt 8):
A creative product photography shot of a beige rectangular shampoo bottle sitting on a reflective glass surface. A thick, cloud-like pile of white soapy foam is cascading over the top and right side of the bottle, partially obscuring the label. Label Details: Minimalist white paper label with black typewriter-style font reading 'mid/night 00.00' and a small paragraph of text. Lighting: Bright, soft studio lighting against a clean white background. The bottle casts a clear, sharp reflection on the surface below. Minimalist, pharmaceutical beauty aesthetic. The Object: «Dark amber rectangular bottle.» The Hero Element: «Thick white foam,» «Suds,» or «Lather» covering the bottle. The Surface: «Reflective glass,» «Mirror reflection,» or «High-gloss surface» (Notice the reflection at the bottom of the image). The Typography: «Typewriter font,» «Minimalist,» «Black text on white.»
Косметическая полочка (Nano Banana Pro Prompt 9):
A vertical product photography shot of three floating glass shelves against a clean white background. The shelves are neatly arranged with minimalist skincare products and beauty tools. Top shelf: Tall amber glass bottles, a small amber dropper bottle, a black hair claw clip, and a silver aluminum tube. Middle shelf: A small glass vial with yellow oil, a silver metal eyelash curler, a brown square bottle, and a white natural loofah sponge. Bottom shelf: A large amber bottle, a black cap, a chunk of artisan soap, and a wooden brush. The lighting is bright and soft studio lighting, creating a clinical, high-end apothecary aesthetic. Sharp focus, high resolution.
Replace all bottles in the 1 picture with the cosmetic tube from the 2. Minimalist skincare brand set design. A 'shelfie' composition featuring cosmetic tube from the 2 photo, silver beauty tools, and organic bath accessories arranged on horizontal glass shelves. Pure white background. High-key lighting, clean lines, organized composition. Neutral color palette of amber, silver, beige, and white. Pharmaceutical and luxury beauty aesthetic, editorial product photography, 4k. Inspired by the attached photo
*(Во втором промпте как референс использовалось фото косметической сыворотки, сгенерированной в midjourney (Midjourney Prompt 4))
*Крема (Nano Banana Pro Prompt 6), косметичка (Nano Banana Pro Prompt 4) и шампунь (Nano Banana Pro Prompt 10), сгенерированные ранее в Nano Banana Pro, детальный код выше в проекте, были добавлены в Adobe Photoshop.
Косметическая полочка, Шампунь (Nano Banana Pro Prompt 10):
Используя изображение сгенерированное ранее (Nano Banana Pro Prompt 8), убрала пену через промпт «remove foam».
Сыворотка (Midjourney Prompt 6):
1 генерация самой баночки: https://s.mj.run/0-MciDqCxcQ Sleek tube with black cap and bottom featuring an elegant design of shimmering champaign liquid with bubbles inside. This high-end product exudes luxury and sophistication through its color combination and unique shape, capturing attention with its luxurious textures and colorrs. Placed against a white plain background, minimalist style, natural light. This is a product photography image, featuring studio lighting, soft shadows, high resolution, detailed textures, and a professional composition, resulting in an elegant aesthetic, studio medium, photo realistic, Karolina Burlikowska photography style, --v 6.1 --ar 4:5
*Ссылка в начале промпта отсылает к генерации Midjourney Prompt 4
2 генерация для эффекта шампанского: https://s.mj.run/bcFgkLQsI4w sleek vogue photography of A cosmetic tube of gold liquid, it placed in the center. The background is plain white and softly light, ensuring full focus on the cosmetic tube. The atmosphere is filled with sunlight, evoking a timeless sense of modem elegance, golden champaigne splashes on it, photography by Cole Sprose, --ar 3:4
*Ссылка в начале промпта отсылает к генерации 1
Использованные нейросети и дополнительные инструменты
Дополнительные инструменты: Adobe photoshop Adobe illustrator Figma
Нейросети: Midjourney Nano Banana Pro Сlaude.ai
