Matchlight
Оригинальный проект
Проект
Matchlight — это интерактивный хоррор-проект о фабрике спичек, где тёплый свет превращается в источник страха. За наивной эстетикой мультяшного завода скрывается маскот. Увидишь его — беги.
Логотип
Prompt: Create a logo design for the brand «Matchlight» — a fictional interactive horror project about a match factory where warm light hides something terrifying. The style should mix playful retro cartoon aesthetics with a dark, eerie undertone. The logo should feature warm glowing elements (like stylized fire, spark, or match flame) that subtly contrast against a black background. Use smooth curved lettering, vintage typography inspired by 1970s amusement park signs, but add a distorted or unsettling twist — like slightly melting shapes, uneven glow, or faint burn marks.
Цветовая гамма
После был сформирована цветовая палитра проекта. Который затем был проанализирован и уточнён с помощью инструмента Adobe Color.
Prompt: Generate a color palette reference based on the provided image. Recreate the same five tones with their exact color codes displayed below each swatch. The palette should include these specific hex values: #F29F05 — warm golden yellow #F27405 — bright orange #F24405 — vivid fire red #732002 — deep burnt brown #260801 — dark charred brown Layout: horizontal row of five color rectangles on a clean white background, evenly spaced, each labeled with its hex code in clear, modern typography.
Шрифты
Также определила шрифты, использованные нейросетью, через сервис What Font Is.
После создания айдентики для нашего квест-рума Я сделала визуализации продукции бренда.
Пространство
Prompts
1. Generate a visual concept of the «Matchlight» quest room environment — a surreal blend of a colorful kindergarten interior and an old match factory workshop. The scene should show playful, childlike decorations — bright colors, cartoon posters, painted walls, cheerful signage — but integrated into a factory space filled with industrial machinery, conveyor belts, and metal pipes running along the walls. The floor and walls have grime, rust, and faint blood stains, hinting at the hidden horror beneath the friendly atmosphere. On the walls are slogans promoting cheerful factory work, written in a propaganda-like, retro cartoon style. Include the Matchlight mascot (based on the reference character) within the environment — appearing as a part of the scene, maybe inspecting the machines or smiling unnaturally. Also, depict childlike drawings of the mascot painted or scribbled on the walls. Lighting: warm, artificial, slightly flickering, creating contrast between colorful decor and unsettling undertones. Composition: wide shot of the interior, cinematic perspective, 8K photorealistic, no text or logos.
2. Create a dark cinematic environment concept for the Matchlight project — a horror-themed quest room designed to look like a colorful kindergarten that is secretly a match factory. The space is filled with playful, toy-like machinery — conveyor belts, gears, and pipes that resemble children’s toys in shape and color, but everything is dirty, damaged, and covered in subtle blood stains. The walls are painted in bright pastel tones, decorated with cheerful murals featuring the Matchlight mascot (based on the reference character), drawn like a friendly cartoon. There are factory slogans on the walls written in a propaganda style — motivational messages about «working well» and «being happy on the factory.» The atmosphere is dark and oppressive — dim lighting, deep shadows, and an overall sense of unease. Somewhere in the background, a giant distorted version of the mascot can be seen emerging from the darkness, smiling unnaturally, with elongated arms wrapping around nearby objects and pipes. Style: cinematic horror, surreal industrial environment, playful-meets-terrifying contrast, hyper-detailed textures, volumetric light, photorealistic 8K render, no text or logos.
Плакаты
Prompt: Create a set of three cartoon-style posters for the Matchlight project, each designed in a playful retro 2D illustration style, but with subtle horror undertones. The posters should look like cheerful factory safety ads from the world of Matchlight — featuring the mascot character in bright colors, doing «safety» actions that actually look dangerous or unsettling (for example: holding matches, smiling next to machines, warning others with exaggerated gestures). Each poster uses a vivid warm color palette (yellow, orange, red, brown) inspired by the Matchlight identity, with bold cartoon linework and slightly aged texture as if they’re old propaganda prints. Composition: the three posters are attached to a very realistic gray industrial wall, with visible tape edges, folds, and worn paper texture. The wall should have grime, scratches, and dim lighting, contrasting with the bright, cartoonish posters. Style: retro cartoon horror aesthetic, realistic wall surface, cinematic lighting, 8K photorealistic detail. Keywords: cartoon horror, industrial realism, fire mascot, propaganda posters, Matchlight factory, playful danger, dark whimsy, realistic wall texture.
Носители
стикеры
Prompt: Create a set of cartoon-style stickers for the Matchlight project, featuring the mascot character expressing different emotions — happiness, fear, exhaustion, anger, forced smile, and confusion. Each sticker should be bright, colorful, and outlined in a clean cartoon style, consistent with the Matchlight visual identity (warm tones: yellows, oranges, reds, browns). The mascot should look slightly unsettling despite the cheerful design — a mix of playful and eerie. The stickers are placed on a sheet of paper that looks like an employment agreement, with visible typed text lines, signatures, and a faint factory logo watermark. Layout: all stickers are neatly arranged within the edges of the paper, none crossing or overlapping the border. The paper lies on a monotone, neutral background (light gray or beige), with soft realistic lighting and light shadows for depth. Style: cartoon horror aesthetic, realistic paper texture, detailed lighting, cinematic composition, 8K render.
брелки
Prompt: Create three acrylic keychains for the Matchlight project, each featuring the mascot character and the Matchlight logo. The designs should look like official merchandise items — clear acrylic keychains with metal loops and rings, rendered with realistic lighting and reflections. Each keychain shows a different version of the mascot: Cheerful and glowing. Slightly cracked or burned, with a nervous smile. Fully distorted and eerie, with a faint inner glow. The Matchlight logo should be printed beneath or next to the mascot inside the acrylic surface, following the warm fire-themed palette (orange, red, gold). Layout: all three keychains are displayed on a plain monotone background (light gray or neutral beige), evenly spaced and well-lit to show transparency and depth. Style: realistic product photography render, high-detail acrylic texture, soft cinematic lighting, 8K resolution, no text beyond logo.
фигурка 1
фигурка 2
Prompts:
1. Create a collectible figurine of the Matchlight mascot — designed as a high-quality vinyl or resin figure, blending cute cartoon charm with subtle horror elements. The mascot should stand upright, with a slightly melted or warped appearance, as if made of wax or burned match material. Its expression mixes innocent joy and eerie unease, with a faint inner glow in the head or torso suggesting a burning core. The figure should have smooth rounded shapes, semi-gloss material, and visible sculpted details (like seams, texture, and painted eyes). The base can feature a small factory logo plaque or matchbox-style platform labeled Matchlight. Composition: single figurine centered on a plain monotone background (light gray or black), studio lighting, realistic product render, no text overlays. Style: vinyl toy aesthetic, cinematic realism, collectible figure photography, 8K resolution.
2. Create a realistic collectible figurine of the Matchlight mascot — a smiling character with unnaturally stretched arms, posed in a disturbing yet playful way. The mascot stands on a small base resembling a factory floor or matchbox platform, covered in faint smudges and grime. Its body and hands are smeared with blood, contrasting with the toy-like, colorful design. The style should combine cartoon proportions (round head, simple shapes) with hyper-realistic surface detail — glossy vinyl texture, painted eyes, small cracks, and dirt buildup. The lighting emphasizes both the bright childish colors and the dark, unsettling undertone. Composition: single figurine centered on a neutral monotone background (light gray or black), studio lighting, no text or captions. Style: realistic horror toy aesthetic, collectible vinyl figure render, cinematic lighting, 8K resolution.
значки
Prompt: Create a set of enamel pins (badges) for the Matchlight project, featuring the mascot character and thematic factory symbols. Include three to five unique pin designs: The Matchlight mascot smiling innocently. The mascot slightly cracked or burning. A stylized match flame with the Matchlight logo. A warning symbol from the factory («Work with care»). A small abstract fire emblem. Each pin should look like metallic enamel, with glossy colored surfaces, fine gold or black outlines, and realistic light reflections. The color palette follows Matchlight’s branding — warm oranges, reds, yellows, and browns, with subtle wear or burn details. Composition: pins displayed flat on a monotone background (light gray or dark matte surface), evenly spaced, realistic studio lighting, shallow depth of field, no text or packaging. Style: realistic product render, enamel pin collection, cartoon-horror aesthetic, cinematic lighting, 8K resolution.
спички
Prompt: Create a set of stylized matchbox designs for the Matchlight project — multiple variations of matchboxes, each reflecting a mix of vintage factory charm and dark horror undertones. Include 3–4 distinct matchbox types: A classic cardboard box with cheerful Matchlight mascot branding. A burned, damaged version with scratches, stains, and slightly distorted mascot art. A premium metallic edition with embossed logo and dark industrial tone. A «children’s edition» with playful drawings, but faint traces of dirt and hidden menace. The matchsticks inside should vary — some clean and new, some burned, some blood-stained or broken — all arranged naturally and realistically. Each box features warm tones (orange, red, brown, yellow), factory-style typography, and vintage graphic design. Composition: flat lay view with all boxes visible on a plain neutral background (gray or black), soft cinematic lighting, 8K photorealistic render, no additional text or branding outside the boxes. Style: realistic product render, vintage industrial aesthetic, toy-factory horror theme.
билеты на квест
Prompt: Create a set of entry tickets for the Matchlight horror quest — designed in a cartoon illustration style, but placed in a realistic, dirty environment. The tickets should look like colorful printed passes, featuring the Matchlight mascot and cheerful graphics in warm tones (orange, yellow, red, brown), matching the Matchlight brand identity. The design feels playful and nostalgic — like a child’s amusement park ticket — but on closer look, has small unsettling details (slightly distorted smiles, faint burn marks, or slogans about «working happily at the factory»). The tickets are lying on a realistic, grimy industrial floor, with visible dust, scratches, and faint traces of dried blood. Some tickets may be bent, torn, or crumpled for realism. Composition: several tickets scattered naturally, cinematic lighting, soft shadows, high realism for the floor, contrast between bright cartoon style and dark setting. Style: cartoon horror aesthetic, realistic texture blend, cinematic realism, 8K resolution, no additional text outside the tickets.
билборд
Prompt: Create a series of billboard advertisements for the Matchlight horror quest, designed in a colorful cartoon style with bright pastel tones. The billboards should feature cheerful factory-themed art — smiling workers, the Matchlight mascot, and playful safety slogans like «Come Join the Fun at Matchlight Factory!» or «Work Happy — Burn Bright!» — drawn in a retro propaganda cartoon style. Each billboard is placed in a realistic modern city environment, such as streets, subway stations, or building sides. The lighting should be natural and cinematic. Around the billboards, realistic blurred people move through the scene — captured as if by a long exposure camera shot, creating a ghostly motion blur effect that contrasts the still, bright posters. Composition: wide-angle view, billboard fully visible, pastel cartoon design vs. realistic urban surroundings, no distortion, 8K photorealistic render. Style: cartoon realism fusion, pastel color palette, cinematic photography, motion blur effect, horror irony aesthetic.
видео
Prompt: Let the character in the center run at us. And let his hands touch the walls.
Использованные ресурсы
Распознавание шрифта: What Font Is Распознавание цветовой палитры: Adobe Color Генерация промтов: ChatGPT 5 Генерация изображений: Google AI Sora Генерация видео: hailuoai
